Specialized in primary and secondary consumer research methods centering on technology and consumer products. Offerings include social media monitoring/analysis, web usability research, focus group and ethnographic moderation.
Photography specializing in landscapes, professional portraits and business collections.
Structured and managed projects worth over $500K in receipts. Worked with clients to understand business issues, select ideal methodologies and managed research and delivery phases. Point person on several high profile projects: excels in client relationship management. Conducted primary research through use of advisory councils, focus group facilitation and executive interviews. Utilized secondary industry research and market intelligence assets to round out research recommendations.
Monitored competitive threats from technology and consumer marketing standpoints, conducted reviews of competitor strategies and made policy recommendations.
Scoped and managed $200K in research projects analyzing open source, web services and traditional office productivity apps competitors for the Office Enterprise Products Group. Managed vendors on remote research engagements, established and maintained content portal for competitive information, vendor data and deliverables.
Wrote and published daily articles and analysis on Latin American telecoms and information technology trends in a deadline-driven, high-production environment. Researched and wrote a full-length industry report on IP Multimedia in Latin America. Accessed and interviewed company executives in Spanish for original content in articles.
Conducted competitive intelligence projects involving market analysis, segmentation, and forecasting. Edited and authored international market research reports on trends in consumer goods, paper industry, aerospace and financial services. Published freelance articles in local Seattle technology press, staff writer for the Washington Software Alliance publication.
Manages all facets of reporting on social media initiatives for Fortune 500 clients, ranging from campaign effectiveness to digital media buys and SEO/content optimization. Evaluates and uses various social listening tools to gauge effectiveness of client initiatives, overall online brand health and influencer identification. Helps clients develop analysis programs across various social media channels.
MBA
Concentration: Marketing
BS Business
Concentration: Marketing, Economics
Activities: AISEC, Resident Assistant
Telemark Skiing, Photography, Hiking, Society of Competitive Intelligence Professionals, social media monitoring for brands
This BrandYourself profile is automatically optimized to show up high in Google
Social Networks